Crafty Robot provides fractional marketing services to support the growth ambitions
Crafty Robot provides fractional
marketing services to support
the growth ambitions of
UK based SMEs
What is a fractional marketing director or chief marketing officer (CMO)?
What is a fractional
marketing director or chief
marketing officer (CMO)?
A fractional senior manager is an experienced marketing leader working with your business on a part-time, flexible basis – embedded in your team but without the full-time overhead. Typically we work 1 or 2 days a week on a day rate and you could save as much as £60,000 per year when compared to a full-time hire. For more details of our cost model click here
A fractional director:
- Shapes and drives your overall marketing strategy
- Oversees and supports your in-house team
- Brings high-level expertise in growth, positioning
Why should I hire
Crafty Robot?
Type of Worker
Pros
Cons
Best For
01.
Full time employee
02.
01.
Full time employee
Pros
Deep company knowledge over time.
Full commitment, available day-to-day.
Can build and manage a permanent in-house team.
Cons
High total cost of employment
Long recruitment and onboarding times.
Risk if the hire doesn’t work out.
Best For
Businesses with turnover more than £10m with resources to a hire an individual, a team around them and provide a marketing budget.
02.
Consultant – an external advisor who provides expertise, usually on a project basis.
02.
Consultant – an external advisor who provides expertise, usually on a project basis.
Pros
Flexible – you buy expertise only when needed.
Objective, outside perspective.
Can deliver specific, specialist projects (brand repositioning, CRM selection, campaign analysis).
Cons
Often strategy-only: consultants hand over a plan but don’t execute.
Less integrated with the team, so recommendations may lack internal buy-in.
Can be expensive by the day or project without ongoing support.
Best For
One-off projects or when a fresh, independent perspective is required.
03.
Fractional Senior Marketer
(Crafty Robot)
03.
Fractional Senior Marketer
(Crafty Robot)
Pros
Cost-effective senior expertise: you access board-level marketing leadership at a fraction of the cost of a full-time hire.
No NICs, pensions, holidays, or hidden employment costs – you pay for services only.
Read More
Hands-on: unlike consultants, a fractional CMO not only sets strategy but also works alongside your team to deliver it.
Immediate impact: no long hiring cycle, can plug in quickly.
Scalable – hours can flex up or down as the business grows.
Bridges strategy and implementation: ensuring plans don’t just look good on paper, but actually get executed.
Best For
Less day-to-day presence than a full-time hire.
Requires clear scoping and communication to maximise value.
Cons
Established SMEs with turnover from between £1m and £5m or perhaps higher if marketing has not been a key activity to date.
04.
Strategic planning execution
04.
Strategic planning execution
In today’s dynamic business environment, the key to success lies strategic our planning and operational business.
What would Crafty
Robot do for me?
To determine the value of a fractional senior marketer it is worth asking these questions:
Marketing Strategy
Do you have a clear marketing strategy based on insight of your current performance, the industry you operate in and your target customer(s)?
Measuring Impact
Are you measuring the effectiveness of your marketing activity?
Team Performance
How can you objectively assess the skills and output of your current team ? Is your growth future-proofed from a people perspective?
Immediate Impact
Even if you have a plan, do you have a menu of quick wins or fixes that can be implemented whilst the longer term strategy begins to benefit the business?
What would Crafty
Robot do for me?
To determine the value of a fractional senior marketer it is worth asking these questions:
Marketing Strategy
Do you have a clear marketing strategy based on insight of your current performance, the industry you operate in and your target customer(s)?
Measuring Impact
Are you measuring the effectiveness of your marketing activity?
Team Performance
How can you objectively assess the skills and output of your current team ? Is your growth future-proofed from a people perspective?
Immediate Impact
Even if you have a plan, do you have a menu of quick wins or fixes that can be implemented whilst the longer term strategy begins to benefit the business?
Who have we
worked with?
Office Lighting Manafacturer
Office Lighting Growth
An office lighting manufacturer wanting to engage with more fit-out designers and grow sales in key segments
Office Lighting Manafacturer
Office Lighting Growth
An office lighting manufacturer wanting to engage with more fit-out designers and grow sales in key segments
Premium Hospitality Business
Premium Hospitality Business
A premium hospitality business wanting to grow its leads for high-value VIP trips for American sports such as the NFL and Masters.
Membership Rebrand
Membership Rebrand
A membership organisation facing lower member numbers and needing to both re-brand and explore different avenues to engage with their target market.
Seafood Ecommerce Shift
Seafood Ecommerce Shift
A seafood meal delivery business that needed to transition its main lead channels from social media to a fully functional ecommerce solution with supporting pay-per-click advertising.
Our Pricing Tiers
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- October 20, 2025
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