Mark Vitow
Mark Vitow – flushed with success
During the course of the past three decades, Mark Vitow Ltd has grown into a flourishing distributor and manufacturer of plumbing, heating and bathroom products. Starting with only one own label product, the company steadily built a range of plumbing accessories.
The challenge
In building the range, the team had allowed each product to have it’s own graphic identity and very few could be tied back to a coherent and recognisable parent brand.
The solution
Crafty Robot used it’s sizeable black book to identify three agencies that could handle both a company re-brand and the development of a consistent look & feel for the range. We chose the agency based on a clear written brief and then lead the project liaising between the management team at Mark Vitow and the agency.
The result was a new, fresh parent brand with a clear visual link to the product range. The brand work was completed by the creation of brand guidelines that ensured future consistency of execution as new products were launched.
The benefits
The new brand helped galvanise the team internally creating pride in the new identity and in the ranges that were exhibited at trade shows, in videos generated by their in-house influencer and in sales collateral developed for customers. The clear branding made the range attractive to national accounts that had not purchased from Mark Vitow previously.
Project information
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