Seafood Boss
Seafood Boss – sharing the love of seafood
Seafood Boss celebrates the happiness that comes from sharing succulent shellfish amongst friends and family. Whether it be a special occasion or an indulgent treat they are ready to provide the customer with amazing platters of food that will delight all diners and provide memories for everyone to cherish.
The challenge
The business had started in Covid and was run primarily on social media and via local word of mouth. To scale the business, more channels to market had to be opened and a business strategy developed.
The solution
To scale nationally, we developed an ecommerce website on the Shopify platform. This was supported by paid media campaigns, PR and Conversion Rate Optimisation (CRO) work on all pages of the site post launch.
The result
Sales grew by nearly 200% thanks to the broadening of channels. The business is now looking at developing a subscription service, creating a retail product and partnering with national brands for complementary products like wine.
Project information
Struggling with e-commerce performance?
Need to develop a multi-channel strategy to kick-start growth?
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